43: The Talent Behind the Talent with Jerry Ross

Today, we are going to take a look at a new and exciting angle of the fair industry. We’ve ventured through many different aspects of vendors, managers, and various performing artists. Today, we are going to take a walk in the shoes of the person who finds all the talent to fill those slots. Accompany Alan Bruess as he exploring the world of a highly respected talent agent and business owner, Jerry Ross. 

Listen as Alan and Jerry discuss:

 

• The journey of starting a business
• How revenues work for artists with agents 
• The job and responsibilities of a talent agent 
• The problems of exclusivity when shows contact artists directly 
• The importance of having a trustworthy relationship with clients and agents 
• Agents are somewhat there to do the dirty work 
• What to do when clients contact acts directly and exclude the agent 
• The importance of setting ground rules 
• The ability to make a living decreases as inflation happens 
• What acts are increasing and declining
• The vitality of innovation 
• How to nourish and maintain good relationships 
• How to approach an agent 
• The hard work and tenacity needed to be successful 
• Why being yourself is important for an artist 
• Introducing yourself to the online industry 

 

Connect with Jerry:

Harmonyartists.com